Latest about opinions

Max will be rebranded HBO Max this summer

HBO Must Tread Carefully With Its (Re)Branding

By Amir Kanpurwala published

OPINION The key for HBO Max is not undermining the user experience

OPINION
iphones

Leading the Mobile-First Revolution: How Broadcasters Are Shaping the Future of News

By Sam Kamel published

OPINION The mobile-first era is not merely a trend; it is a redefinition of how news is consumed, shared, and trusted.

OPINION
FAST

The Case for Future-Ready Buyers in FAST Advertising

By Jeff Weston published

OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment

OPINION
Churchill

'Without Victory, There Is No Survival'

By Mark Aitken published

OPINION A call to arms for the Broadcast Industry

OPINION
Adobe

Reimagining the Content Supply Chain: Four Key Lessons Learned from the 2025 NAB Show

By Nick Moreno published

OPINION How to do less with less

OPINION
Vortex

Smartcasting: New Broadcast Media in the Digital Era

By Ling Ling Sun published

OPINION Why broadcasters need to adopt a flexible, intelligent, digital-first framework

OPINION
BeckTV

Five Strategic Advantages of Partnering With a Boutique Broadcast Integrator

By Brendan Cline published

OPINION Boutique integrators avoid the "one-size-fits-all" playbook, instead assembling teams of highly skilled in-house employees with deep, granular expertise in niche areas

OPINION
EverPass fans in a bar cheering sports

Sports Broadcasting for the Future: How to Stay in the Game

By Narayanan Rajan published

OPINION Today’s fans—especially digital natives—aren’t satisfied with simply watching a game

OPINION
NBA

Navigating the Shift to Direct-to-Consumer Streaming in Sports Media

By Brian Rifkin published

OPINION Sports has long been considered the final frontier sustaining paid cable television, particularly in the U.S; however the landscape is shifting

OPINION
AI

Implementing AI in Media Workflows

By Scott Goldman published

OPINION AI offers media companies unprecedented opportunities to enhance operational efficiency

OPINION
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