opinions

OPINION What if the FCC changed its rules to require consumer electronics manufacturers to install voice recognition hardware rather than the content creator?

OPINION When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure

OPINION The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality

OPINION As content providers continue to scale and adopt more bandwidth-intensive content, such as 4K video and immersive live events, the role of the CDN must evolve

OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments

OPINION The key for HBO Max is not undermining the user experience

OPINION The mobile-first era is not merely a trend; it is a redefinition of how news is consumed, shared, and trusted.

OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment

OPINION A call to arms for the Broadcast Industry

OPINION How to do less with less