opinions

OPINION Advertisers looking for new ways to maximize ROI and incremental reach with their most coveted audiences.

For commercial ads and brand content, synthetic video will be the “go-to"

OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising

INSIDE AUDIO Production, hearing and speaker placement all play a role in what you hear on TV

OPINION The future of broadcasting lies in the ability to manage complex, overlapping productions from a centralized, cloud-based location

CLOUDSPOTTERS JOURNAL Many organizations adopt a hybrid cloud platform to reduce costs, minimize risk and extend existing capabilities

OPINION Verance’s announcement of watermarking to fight deepfakes raises a troubling question

OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format

OPINION A software-defined network enables broadcasters and media service providers to have control over their media delivery and ensure it is efficient, high-quality, and seamless

OPINION Cutting edge generative AI tools are helping to make the media production and transmission process itself a faster and more integrated procedure