opinions

EXPERTISE The need for better tools has inspired lighting innovation

TV channels are using AI-generated presenters to read the news. The question is, will we trust them?

OPINION The uncertainty surrounding ATSC 1.0's future discourages investment in NextGen TV content and technology

OPINION Could 3.0 datacasting someday fund a gentle shutoff of ATSC 1.0?

Despite sometimes being in competition for the same customers, leading media suppliers and broadcast organizations have recognized the value in coming together to evolve the Networked Media Open Specifications

As the popularity of ad-supported streaming video rises, so do the expectations of audiences for a perfect viewing experience

Metadata is becoming increasingly important for all media companies due to its improved consistency, data quality and cost efficiency

OPINION Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services

While the media industry is increasingly embracing the cloud, this doesn’t render on-premises solutions obsolete

OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands