opinions
Future Reality: Set-Top Box Energy Use to Shrink Another 20 Percent
To date, national annual set-top box energy use has decreased by $1 billion
Availability as a Pillar of Media
Security issues have evolved far beyond the simple cable box
Now It’s Up to Us
Nov. 16, 2017 could go down in the annals of the U.S. television broadcast history as a fateful day for our industry.
Understanding and Monetizing OTT Programming With MAM Solutions
When it comes to OTT programming, content is king—no matter the source or the delivery.
A Salute to Texas and Florida Broadcasters
The 2017 hurricane season has been especially lethal with Harvey and Irma wreaking havoc of historic proportions across wide swaths of the U.S. most notably in Texas and Florida.
The Emerging TVTOPIA Viewer
A look at May 2017 TV trends from Pivotal Research Group showed that consumption via internet-connected devices rose by 47 percent from 2016 numbers, bringing the total to 12 percent of total TV use among 18-49 year olds on a total day basis.
Transcoding in the Cloud
I watched some amazing fireworks this past Fourth of July weekend, with powerful rockets screaming skyward to burst among the clouds and fantastic fountains erupting brilliantly at ground level.
Virtualization Will Turn Broadcasters into Orchestrators
As we look beyond 2020 we can see a world where a cloud utility model will turn broadcasting into a software driven business—often with the leading broadcasters becoming Broadcast Orchestrators in a larger eco-system.
McAdams On: Hitting the Wrong Notes
FCC Chairman Ajit Pai’s intention to re-reclassify broadband as an information service rather than a utility is not going so well.
The Skills Gap
Television broadcasting today is being redefined in the age of mobile, OTT and viewer expectations.
Standards & Practices Meet the Reality of Livestreaming
A problem we don’t know we have (yet).
The Heart of the Workflow
Most broadcasters and media businesses are now on their second or third generation asset management system.
Broadcasting Core Values
From phony customer accounts created by Wells Fargo to Mylan’s sky-high pricing on the EpiPen device, “bad behavior” by employees was a hot business topic in 2016.
McAdams On: Local Journalism
I posted a meme on Facebook a while back—a cross-stitch saying, “Journalism. It’s a tough job with insane pressure and pretty crappy pay. On the other hand, everybody hates you.”
Save CPB
A day before Pres. Donald Trump was sworn into office, reports of sweeping cuts to or outright elimination of certain programs such as the Corporation for Public Broadcasting, National Endowment for the Arts and National Endowment for the Humanities sent many in the noncommercial media world, especially some who thought funds were safe, into a tailspin.
Incentive Auction 'Success': A Skeptic's View
On January 18, two days before he left office, FCC Chairman Tom Wheeler released a statement lauding the completion of the incentive auction.
The Auction Debacle
As 2017 gets underway and the spectrum auctions continue into the fourth round (which will quite possibly conclude by the time you read this), the assessment so far from most corners of the industry is that the results are underwhelming at least and disastrous at worst.
