Latest about opinions
The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach
By Jeremy Haft published
OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand
The Forces That Will Shape TV Advertising in 2024
By Tom McLoughlin published
OPINION Advertisers looking for new ways to maximize ROI and incremental reach with their most coveted audiences.
Newsbridge's 2024 Outlook: Make AI the Core of Your Strategy
By Philippe Petitpont published
For commercial ads and brand content, synthetic video will be the “go-to"
The Changes Coming to the Digital Video Landscape in 2024
By Jason Fairchild published
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
It Sounds Fine Here!
By Dennis Baxter published
INSIDE AUDIO Production, hearing and speaker placement all play a role in what you hear on TV
The Evolution of Audio Production in Broadcasts
By Will Waters published
OPINION The future of broadcasting lies in the ability to manage complex, overlapping productions from a centralized, cloud-based location
Is a Hybrid Cloud the Best Choice?
By Karl Paulsen published
CLOUDSPOTTERS JOURNAL Many organizations adopt a hybrid cloud platform to reduce costs, minimize risk and extend existing capabilities
When it Comes to AI, Are We Putting the Cart Before the Horse?
By Phil Kurz published
OPINION Verance’s announcement of watermarking to fight deepfakes raises a troubling question
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