Latest about opinions
ATSC 3.0: 'I Can't Imagine Anyone Defending Our Current Adoption Strategy'
NEXTGEN TV The tasks of defining and socializing NextGen’s vision require a “break glass” resolve we haven’t seen or needed in a while
Securing Live Production IP Workflows
OPINION Not all transport protocols meet the demands of the live production environment equally
On-Device, On-Demand: Captioning Mandates Require Changes for a More Accessible Future
OPINION What if the FCC changed its rules to require consumer electronics manufacturers to install voice recognition hardware rather than the content creator?
AI that Moves the Needle: Generative AI for Discoverability
OPINION When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure
Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation
OPINION The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality
Optimizing Content Delivery: What Streaming Platforms Need from a Modern CDN
OPINION As content providers continue to scale and adopt more bandwidth-intensive content, such as 4K video and immersive live events, the role of the CDN must evolve
Transparency or Backdoors? The Battle Over CTV Metadata
OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments
HBO Must Tread Carefully With Its (Re)Branding
OPINION The key for HBO Max is not undermining the user experience
