opinions
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Leading the Mobile-First Revolution: How Broadcasters Are Shaping the Future of News
By Sam Kamel published
OPINION The mobile-first era is not merely a trend; it is a redefinition of how news is consumed, shared, and trusted.

The Case for Future-Ready Buyers in FAST Advertising
By Jeff Weston published
OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment

'Without Victory, There Is No Survival'
By Mark Aitken published
OPINION A call to arms for the Broadcast Industry

Reimagining the Content Supply Chain: Four Key Lessons Learned from the 2025 NAB Show
By Nick Moreno published
OPINION How to do less with less

Smartcasting: New Broadcast Media in the Digital Era
By Ling Ling Sun published
OPINION Why broadcasters need to adopt a flexible, intelligent, digital-first framework

Five Strategic Advantages of Partnering With a Boutique Broadcast Integrator
By Brendan Cline published
OPINION Boutique integrators avoid the "one-size-fits-all" playbook, instead assembling teams of highly skilled in-house employees with deep, granular expertise in niche areas

Sports Broadcasting for the Future: How to Stay in the Game
By Narayanan Rajan published
OPINION Today’s fans—especially digital natives—aren’t satisfied with simply watching a game

Navigating the Shift to Direct-to-Consumer Streaming in Sports Media
By Brian Rifkin published
OPINION Sports has long been considered the final frontier sustaining paid cable television, particularly in the U.S; however the landscape is shifting
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