Latest about opinions
AI that Moves the Needle: Generative AI for Discoverability
OPINION When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure
Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation
OPINION The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality
Optimizing Content Delivery: What Streaming Platforms Need from a Modern CDN
OPINION As content providers continue to scale and adopt more bandwidth-intensive content, such as 4K video and immersive live events, the role of the CDN must evolve
Transparency or Backdoors? The Battle Over CTV Metadata
OPINION Advertisers are having to pursue unconventional—and potentially risky—methods of gaining insight into content environments
HBO Must Tread Carefully With Its (Re)Branding
OPINION The key for HBO Max is not undermining the user experience
Leading the Mobile-First Revolution: How Broadcasters Are Shaping the Future of News
OPINION The mobile-first era is not merely a trend; it is a redefinition of how news is consumed, shared, and trusted.
The Case for Future-Ready Buyers in FAST Advertising
OPINION FAST viewers are choosing to watch free, premium content in exchange for ads, creating a more relaxed and receptive viewing environment
