Latest about Horowitz Research
Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands
New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising
Survey: Consumers Signal Growing Interest in One Big Bundle
Two in three Americans say they would consider subscribing to a single bundle of streaming TV, smart home services, music and other offerings, according to Horowitz Research
Study: 61% of Weekly TV Viewing Takes Place on Streaming Services
More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research
Survey: Black Audiences Over-Index in SVOD, FAST and vMVPD Use
Streaming African-American consumers more likely to subscribe or use those services than the total market, according to Horowitz Research
Survey: Share of Homes With TV Antennas Falls to 19%
Homes with access to live TV channels via antennas declined from 32% in 2020, according to a major new survey from Horowitz Research
New Study Explores Attitudes Towards News by Black American Audiences
Research 60% of black adults say unbiased journalism is crucial for democracy but 59% believe there are few unbiased sources of news, according to Horowitz Research
Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
Despite increasing viewing numbers, challenges remain
More FAST Viewers Are Dropping Subscription Streaming Services
Increasingly, viewers are returning to the 'lean-back' experience of traditional TV, according to Horowitz
