Horowitz Research

In the wake of Fox’s acquisition, the survey found that consumers give higher marks to the user experience on some competing platforms

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising

Two in three Americans say they would consider subscribing to a single bundle of streaming TV, smart home services, music and other offerings, according to Horowitz Research

More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research

Streaming African-American consumers more likely to subscribe or use those services than the total market, according to Horowitz Research

Homes with access to live TV channels via antennas declined from 32% in 2020, according to a major new survey from Horowitz Research

Research 60% of black adults say unbiased journalism is crucial for democracy but 59% believe there are few unbiased sources of news, according to Horowitz Research

Despite increasing viewing numbers, challenges remain

Increasingly, viewers are returning to the 'lean-back' experience of traditional TV, according to Horowitz

More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services