Horowitz Research

Latest about Horowitz Research

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Over-the-Air Sticking Around Amid Streaming Wars

By Michael Balderston published

A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.

Insights
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Asian TV Viewers on Top for Streaming Content, Finds Horowtiz

By Phil Kurz published

A new Horowitz Research report reveals nearly 80% stream content via the internet.

Streaming
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New Research Reveals Resurgence In OTA Antenna Viewing

By Phil Kurz published

The combination of traditional TV broadcasts and SVOD services is gaining in popularity.

Insights
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