Horowitz Research Ad-Supported Streaming Takes Off: 69% Use Them Each Month Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research Streaming Password Crackdowns: 70% of Netflix Users Willing to Pay Full Price Other streaming services may not fare as well, however, a new survey from Horowitz suggests Survey Finds Latinx Representation in Ads & Content Continues to Lag Marketers want to reach Hispanics but more than half of Latinx respondents say they are not seeing more Latinx representation in ads, according to Horowitz Research Grid List Latest about Horowitz Research People Consuming More Local News During Coronavirus Crisis By Michael Balderston published 2 April 20 A new study from Horowitz Research shows big gains in local news viewership New Research Reveals Resurgence In OTA Antenna Viewing By Phil Kurz published 29 April 19 The combination of traditional TV broadcasts and SVOD services is gaining in popularity. Over-the-Air Sticking Around Amid Streaming Wars By Michael Balderston published 20 November 19 A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz. Asian TV Viewers on Top for Streaming Content, Finds Horowtiz By Phil Kurz published 11 September 19 A new Horowitz Research report reveals nearly 80% stream content via the internet. 12 The latest product and technology information Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to TV Tech. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Rohde & Schwarz to Tout Sustainability at 2023 NAB Show2Standard General, CMG Blast FCC for Delays in Approving Tegna Deal3FCC Seeks Comment on Rules to Implement Low Power Protection Act4Studios, Unions Announce Expiration of COVID-19 Restrictions5Riedel Expands Americas Sales Team
People Consuming More Local News During Coronavirus Crisis By Michael Balderston published 2 April 20 A new study from Horowitz Research shows big gains in local news viewership
New Research Reveals Resurgence In OTA Antenna Viewing By Phil Kurz published 29 April 19 The combination of traditional TV broadcasts and SVOD services is gaining in popularity.
Over-the-Air Sticking Around Amid Streaming Wars By Michael Balderston published 20 November 19 A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.
Asian TV Viewers on Top for Streaming Content, Finds Horowtiz By Phil Kurz published 11 September 19 A new Horowitz Research report reveals nearly 80% stream content via the internet.
