Latest about Horowitz Research
Survey: SVOD Crackdowns on Password Sharing, Price Hikes Boost Churn
Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz
Survey Explores Media Habits of Black American Gen Zers
They are more likely to have a TV than other Gen Zers; 73% watch TV content each week
Survey: Gen Z Embraces Long-Form TV Content
While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research
Horowitz: Younger Audiences Find Digital Platform Ads More Effective Than Ads on Live and Streamed TV
Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey
Study: Consumers Turn to Curated Hubs to Find Content in Crowded Streaming Landscape
Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study
Six in Ten Streamers Want a Streaming Bundle
The old pay TV idea of the bundling content is finding new traction among consumers according to Horowitz Research
Asian Americans Spend More Time with Streaming Content Than TV
81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research
Ad-Supported Streaming Takes Off: 69% Use Them Each Month
Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research
