Horowitz Research

The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society

Half of TV content viewers (52%) have canceled or lost access to at least one of their SVOD services within the past year, according to Horowitz

They are more likely to have a TV than other Gen Zers; 73% watch TV content each week

While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey

Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study

The old pay TV idea of the bundling content is finding new traction among consumers according to Horowitz Research

81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research

Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research

Other streaming services may not fare as well, however, a new survey from Horowitz suggests