Latest about Horowitz Research
New Study Shows Higher Levels of SVOD, AVOD and Pay TV Use in Latinx Homes
The new Horowitz Research report finds that Latinx content viewers over index in SVOD and AVOD usage and that penetration of pay TV services is slightly higher
Nearly 4 in 10 TV Viewers Have an SVOD Subscription But No Pay TV Service
Churn is rising as consumers are now spending $75 a month for streaming services, up $26 from last year
New Research Indicates Brands Need to Improve Their Diversity Efforts
Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion
MOST READ
