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Horowitz Research

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Ad-Supported Streaming Takes Off: 69% Use Them Each Month Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research
iStock
Streaming Password Crackdowns: 70% of Netflix Users Willing to Pay Full Price Other streaming services may not fare as well, however, a new survey from Horowitz suggests
Latinx Horowitz
Survey Finds Latinx Representation in Ads & Content Continues to Lag Marketers want to reach Hispanics but more than half of Latinx respondents say they are not seeing more Latinx representation in ads, according to Horowitz Research

Latest about Horowitz Research

People Consuming More Local News During Coronavirus Crisis

By Michael Balderston published 2 April 20

A new study from Horowitz Research shows big gains in local news viewership

New Research Reveals Resurgence In OTA Antenna Viewing

By Phil Kurz published 29 April 19

The combination of traditional TV broadcasts and SVOD services is gaining in popularity.

Over-the-Air Sticking Around Amid Streaming Wars

By Michael Balderston published 20 November 19

A quarter of TV watchers use antennas, with nearly half starting to use them in the last three years, per Horowitz.

Asian TV Viewers on Top for Streaming Content, Finds Horowtiz

By Phil Kurz published 11 September 19

A new Horowitz Research report reveals nearly 80% stream content via the internet.

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