Latest about Horowitz Research
Streaming Password Crackdowns: 70% of Netflix Users Willing to Pay Full Price
Other streaming services may not fare as well, however, a new survey from Horowitz suggests
Survey Finds Latinx Representation in Ads & Content Continues to Lag
Marketers want to reach Hispanics but more than half of Latinx respondents say they are not seeing more Latinx representation in ads, according to Horowitz Research
New Study Shows Higher Levels of SVOD, AVOD and Pay TV Use in Latinx Homes
The new Horowitz Research report finds that Latinx content viewers over index in SVOD and AVOD usage and that penetration of pay TV services is slightly higher
Nearly 4 in 10 TV Viewers Have an SVOD Subscription But No Pay TV Service
Churn is rising as consumers are now spending $75 a month for streaming services, up $26 from last year
Eight in Ten Gen Z 13-24 Year-Olds Stream Longer-Form TV Content
A new report from Horowitz Research upends some widely held misconceptions about Gen Z media usage
New Research Indicates Brands Need to Improve Their Diversity Efforts
Consumers reported seeing more ads with diverse casts but significant numbers felt brands were “insincere” in their efforts towards diversity and inclusion
Linear Programming Might Not Be Dead After All
Ad supported streaming options continue to become more popular according to Horowitz Research
Sports Betting Can Boost TV Engagement, Says Study
Broadcasters can create new content and add new revenue with sports betting, Horowitz Research reports
