DoubleVerify

Brands can use DV’s fraud and viewability measurement across Netflix’s premium video streaming inventory

Partnership addresses viewability, fraud verification, brand safety and suitability features on Netflix’s new ad-supported platform

The latest variant of the LeoTerra ad fraud scheme has cost connected TV advertisers up to $10M so far this year according to a DoubleVerify Fraud Lab Report

As the CTV ad business booms, so does ad fraud according to DoubleVerify

DV implemented measures to protect its customers but the scheme continues to spoof up to 85M ad requests per day in connected TV and mobile video

The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness

The joint product aims to offer advertisers an exclusive cross-platform measurement solution that will help solve the challenges they face in accurately verifying and tracking audiences

A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen

The new connected TV ad fraud scheme `SmokeScreen’ has been siphoning off $6M per month from unprotected advertisers and publishers, DoubleVerify discovered

Had been going on for 18 months and connected several large fraud schemes