DoubleVerify

Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for the first time

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers

DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

The deal for Scibids will expand DV’s AI-powered campaign optimization solutions

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

The move will provide brands with DV’s leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory