Latest about DoubleVerify
Study: YouTube Leads Global Streaming Ad Growth
70% of advertisers increased their investment in YouTube over the last year while 65% upped spending on Netflix, DoubleVerify says
DoubleVerify Earns MRC Accreditation for TikTok Video Viewability Reporting
It is the first measurement vendor to receive the accreditation the company reported
Spectrum Reach Joins DoubleVerify's Certified Transparent Streaming Program
It is the first to join the program, which delivers verified show-level reporting across streaming TV and CTV inventory
DoubleVerify Taps Into IMDb for Insights on Streaming Content
Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management
DoubleVerify Debuts Attention Measurement for Social Media
Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for the first time
DV Earns MRC Accreditation for CTV Viewability
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
DoubleVerify, NBCUniversal Expand Partnership
DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers
DoubleVerify, Roku Expose New CTV Ad Fraud Scheme, CycloneBot
DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly
