DoubleVerify

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends

The deal for Scibids will expand DV’s AI-powered campaign optimization solutions

The expansion means that brands can use DV’s viewability and fraud measurement across YouTube Shorts, Masthead and In-feed Video Formats

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

The move will provide brands with DV’s leading viewability and fraud verification across Facebook Reels and Instagram Reels inventory

Strategic alliance aims to improve CTV attention measurement, providing advertisers with analytics for better campaign performance

There was a 69% increase in bot fraud in 2022 and significant growth in CTV ad fraud schemes, according to DoubleVerify

Brands can use DV’s fraud and viewability measurement across Netflix’s premium video streaming inventory

Partnership addresses viewability, fraud verification, brand safety and suitability features on Netflix’s new ad-supported platform

The latest variant of the LeoTerra ad fraud scheme has cost connected TV advertisers up to $10M so far this year according to a DoubleVerify Fraud Lab Report