DoubleVerify

Combined company expected to generate over $4 billion in revenue and have solutions for companies that generate more than $300 billion in advertising spend

70% of advertisers increased their investment in YouTube over the last year while 65% upped spending on Netflix, DoubleVerify says

It is the first measurement vendor to receive the accreditation the company reported

It is the first to join the program, which delivers verified show-level reporting across streaming TV and CTV inventory

Streaming Ad-verification firm has also added ‘Do Not Air’ automation to eliminate manual list management

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for the first time

Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers

DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly

Dan Slivjanovski, CMO of the media measurement company DoubleVerify, sees three major CTV ad trends