DoubleVerify

DV implemented measures to protect its customers but the scheme continues to spoof up to 85M ad requests per day in connected TV and mobile video

The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness

The joint product aims to offer advertisers an exclusive cross-platform measurement solution that will help solve the challenges they face in accurately verifying and tracking audiences

A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen

The new connected TV ad fraud scheme `SmokeScreen’ has been siphoning off $6M per month from unprotected advertisers and publishers, DoubleVerify discovered

Had been going on for 18 months and connected several large fraud schemes

Dubbed “SneakyTerra,” the scam may have cost up to $5 million per months for advertisers