Latest about DoubleVerify
DoubleVerify Reports ‘ViperBot,’ Global Fraud Scheme Cost Advertisers $8M a Month
DV implemented measures to protect its customers but the scheme continues to spoof up to 85M ad requests per day in connected TV and mobile video
Survey: 64% of Publishers Expect Digital Revenue Growth in Post-Third Party Cookie Era
The DoubleVerify survey also found that 88% of publishers believe selling direct will become more important as cookies decline in effectiveness
DoubleVerify, Comscore Partner On Cross-Platform Measurement
The joint product aims to offer advertisers an exclusive cross-platform measurement solution that will help solve the challenges they face in accurately verifying and tracking audiences
The TV Set is Off, But CTV Ads May Still Play
A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that couldn't be seen
DoubleVerify IDs New CTV Ad Fraud Scheme
The new connected TV ad fraud scheme `SmokeScreen’ has been siphoning off $6M per month from unprotected advertisers and publishers, DoubleVerify discovered
