DoubleVerify DV Earns MRC Accreditation for CTV Viewability Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments DoubleVerify, NBCUniversal Expand Partnership DV’s AI technology will be used to provide program-level measurement and brand safety features for NBCU advertisers DoubleVerify, Roku Expose New CTV Ad Fraud Scheme, CycloneBot DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly Latest about DoubleVerify New CTV Scam Hijacks Real CTV Sessions By Michael Balderston published 4 March 21 Dubbed “SneakyTerra,” the scam may have cost up to $5 million per months for advertisers 123Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1Enhancements Made to Key 5G Convergence Standards 2FCC Unveils Agenda for May Open Meeting3Comcast Makes $1M Commitment to Military-Serving Nonprofits4Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV5Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses
New CTV Scam Hijacks Real CTV Sessions By Michael Balderston published 4 March 21 Dubbed “SneakyTerra,” the scam may have cost up to $5 million per months for advertisers