Pay TV revenue will drop to $53B in 2027, about half of what it was in 2014, according to Digital TV Research
In 2026, about 87% of TV households (106 million) will subscribe to at least one SVOD platform, according to Digital TV Research
Of the 1.02 billion total pay TV subs in 2026, 62% will be served by the top 50 operators, a new Digital TV Research report predicts
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