Global Pay TV Revenues Estimated to Fall by $26B in Five Years

By Tom Butts
published

U.S. share of global pay TV revenues will account for 37%, down from 43% in 2022

Pixabay
(Image credit: Pixabay)

Global pay TV revenues peaked in 2016 at $199 billion but are expected to fall to $125 billion in 2028, down from $151 billion in 2022, despite the number of pay TV subscribers remaining at just under 1 billion.

That’s the conclusion from U.K. researcher Digital TV Research, which estimates that pay TV revenues will fall by $26 billion between 2022 and 2028. Satellite TV revenues will drop by $12 billion, with digital cable down by $13 billion. Analog cable will lose a further $1 billion. IPTV will be flat. Revenues will decline in 71 of the 138 countries between 2022 and 2028.

(Image credit: Digital TV Research)

The U.S. pay TV’s share in the global TV market will also decline, according to Simon Murray, Principal Analyst at Digital TV Research. “U.S. pay TV revenues peaked at $101 billion in 2011,” Murray said. “Its total will drop from $65 billion in 2022 to $46 billion in 2028. The U.S. will still account for 37% of global revenues by 2028, which is down from 43% in 2022.”

Tom Butts
Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.