Latest about cross-platform measurement

Warner Bros. Discovery

Warner Bros. Discovery Inks Audience Measurement Deal with VideoAmp

By George Winslow published

Warner Bros. Discovery will use VideoAmp’s cross-screen measurement tools

Products
TelevisaUnivision

TelevisaUnivision to Use Nielsen ONE for Cross-Platform Measurement

By George Winslow published

Nielsen’s new cross-platform measurement suite Nielsen One will be released in December

Business
Roku 11.5

Roku Expands Cross-Platform Measurement Capabilities With Nielsen

By George Winslow published

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile

Innovid

Innovid Launches InnovidXP for Cross Platform TV Measurement

By George Winslow published

Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising

Business
Nielsen

Nielsen Launches First Version of Its New Cross-Platform Measurement System

By George Winslow published

Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022

Business
Comscore

Comscore Acquires Shareablee

By George Winslow published

The deal for the social media marketing and measurement company will allow Comscore to add social media engagement insights into its products and provide improved cross platform data

Products
money

Nielsen to Launch Measurement of Individual Ads

By George Winslow published

In an important step towards improved measurement of the effectiveness of ad campaigns, Nielsen is working with Extreme Reach to watermark the vast majority of national linear TV commercials

Business