Latest about cross-platform measurement
CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities
The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics
Comcast, Comscore Expand Cross-Platform Measurement Efforts
Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution
Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV
Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage
In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April
Comscore Integrates Roku Into Its Cross-Platform Measurement Solution
The partnership with Roku enables agencies and advertisers to access Roku-specific co-viewing data
Nexstar Launches Search for NextGen Audience Measurement Solution
Says current methods “inadequately” measure its audiences and their impact
iSpot Works with Google to Measure YouTube and YouTube TV Against Broader TV Marketplace
iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns
WideOrbit Launches WO Fusion
WO Fusion is designed to be the company’s next-generation cross-media, browser-based ad sales solution
