Latest about cross-platform measurement
The solutions aim to reimagine digital advertising with new formats, AI-powered capabilities and real-time measurement in the run-up to CES and the Olympics
Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV
In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April
The partnership with Roku enables agencies and advertisers to access Roku-specific co-viewing data
Says current methods “inadequately” measure its audiences and their impact
iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns
WO Fusion is designed to be the company’s next-generation cross-media, browser-based ad sales solution
