cross-platform measurement

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile

Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising

Nielsen One Alpha measurement system is being used by Disney, Magna and several other participants in the run-up to the formal launch of Nielsen One in Q4 2022

The deal for the social media marketing and measurement company will allow Comscore to add social media engagement insights into its products and provide improved cross platform data

In an important step towards improved measurement of the effectiveness of ad campaigns, Nielsen is working with Extreme Reach to watermark the vast majority of national linear TV commercials