AI

Vimeo user interface — Vimeo Releases New AI-Powered Creator Tools Plaform unveiled AI-powered features, creative tools for pro video at its second annual REFRAME 2025 user conference

Slapshot screen shot — Slapshot Unveils New AI Camera Tracking Tool Built for VFX artists working in 2D compositing, new tool offers precise camera tracking designed to be fast and simple to use

Fun Spot ad created by Waymark's AI-powered tools for a Spectrum Reach campaign — Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns Waymark’s AI-power ad creation platform allowed local advertisers can craft affordable, high-quality commercials in minutes for the operator's local ad sales efforts

Latest about AI

Spectrum Reach Introduces AI-Powered Insights for Advertisers

By George Winslow published 31 July 25

New media planning platform gives ad buyers real-time data to optimize multichannel campaigns

Moments Lab to Unveil Video Discovery Agent at IBC2025

By TV Technology Staff published 30 July 25

IBC Discovery Agent is an AI-powered research assistant for video production teams

IBC

Former Vizrt Execs Launch AI-Driven Media Production Company

By Tom Butts published 29 July 25

BUSINESS Emergent designed to make it easier for creators to adopt and implement AI

BUSINESS

Witbe to Unveil Agentic AI and Advances in Test Automation at IBC202

By George Winslow published 25 July 25

Agentic AI provides intelligent, adaptive agents that enhance testing, monitoring, and collaboration across teams

IBC

CommScope Partners with DvSum to Offer New AI-Based Tools

By George Winslow published 22 July 25

The company's ServAssure NXT network monitoring solution has added new capabilities based on DvSum’s AI-based analytics technology

Products

Sony Launches 4K 3-CMOS XDCAM Camcorder

By Tom Butts published 22 July 25

PRODUCTS The PXW-Z300 supports digital signature technology for video authentication, advanced networking capabilities, and AI-powered subject recognition

PRODUCTS

SMPTE Forms Study Group on Content Provenance and Authenticity In Media

By Phil Kurz published 16 July 25

One focus will be carriage of content provenance information in MXF files

Regulatory and Standards

AI that Moves the Needle: Generative AI for Discoverability

By Eric Chang published 16 July 25

OPINION When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure

OPINION

Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB

By Tom Butts published 15 July 25

RESEARCH Latest report also details what advertisers expect from CTV

RESEARCH

Interra to Showcase New Media QC, Monitoring, and AI-Powered Captioning Solutions at IBC2025

By Tom Butts published 15 July 25

New features for company's ORION, BATON and VEGA platforms will be demo-ed

IBC

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