Latest about AI
Study: AI Labeling Does Not Hurt Video Ad Performance
MediaScience tested four AI labeling approaches as governments and platforms start to require disclosure
Viamedia Introduces a New Geographic Intelligence Layer
Geo‑Graph with Uber’s H3 spatial system helps advertisers use geography to refine campaign performance
Publicis Groupe to Buy LiveRamp for $2.2 Billion
The deal will expand the ad giant’s data and AI tools for more precisely targeted campaigns
Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech
Executives touted new contextual, shoppable, and agentic ad solutions along with a new measurement and attribution dashboard
Is This the Year for Agentic AI’s Breakout in Broadcast?
WORKFLOWS While GenAI reacts to prompts or triggers to create content, agentic AI is intended to autonomously establish and control a function or situation
Report: Broadcast Employment Hard Hit by AI
Broadcasting led the list of professions that have seen a decline in jobs over the past several years
Limecraft Unveils Updated Cloud-Based TV Production, Media Management Solution
Limecraft 2026.3 adds file verification with ASC Media Hash List support
MLS Innovation Lab Selects AI Partners
Five start-ups will be working with the league to test cutting edge solutions addressing player performance, fan engagement, and media production
