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Fake and real tokens under a magnifying glass
Why Content Provenance Won’t Solve the Trust Problem

By John Footen, Micky Silverman, Shelly Michael Published

Media Matrix Provenance technology strengthens transparency and accountability, but can’t solve the human challenge of deciding what to believe

Media Matrix
CBC Newsnetwork host Andrew Nichols hosting from Toronto. Includes behind the scenes and control room
The AI Dilemma: Can C2PA Keep a Video’s Provenance Intact?

By Max Slater-Robins Published

Keeping provenance metadata in check throughout the full broadcast chain, from camera capture to playout

Production
IAB Tech Lab
IAB Tech Lab Upgrades Open Framework for Agentic Advertising

By George Winslow Published

Advertising AAMP 2.3 release brings enterprise-grade infrastructure and other features to help speed the use of agentic advertising

Advertising
The logos of OpenAI, DeepSeek and Google Gemini artificial intelligence apps on mobile phones, arranged in Riga, Latvia, on Wednesday, Jan. 29, 2025. Microsoft Corp. and OpenAI are investigating whether data output from OpenAI’s technology was obtained in an unauthorized manner by a group linked to Chinese artificial intelligence startup DeepSeek, according to people familiar with the matter. Photographer: Andrey Rudakov/Bloomberg
New Tool Identifies Sources Of Fake Videos

By George Winslow Published

UC Riverside-developed tool identifies AI systems used to make fakes

Business
Animated image of a dog in a cape
OpenArt AI Partners with Novaland to Support Creation of Animated Kids' Content

By George Winslow Published

The start-up's animation team will use OpenArt AI Tools to create content that will help younger kids transition from screentime

Production
Olympics
OBS Plans Expanded Cloud Services, AI-Ready Infrastructure for LA28

By Jenny Priestley Published

SPORTS Broadcast ecosystem will be designed around virtualization, cloud-based workflows and AI-ready infrastructure, said OBS

SPORTS
Mediagenix
Mediagenix To Feature `Real-Time Media Enterprise' Platform At IBC 2026

By Phil Kurz Published

The platform connects content strategy, title management, scheduling and personalization

Platform
Waymark and CMG locals with screens dropping into a funnel
Cox Media Group Taps Waymark for AI Ad Creation Tools

By George Winslow Published

The deployment will make it easier for local advertisers to create ads and boost ad revenue for the stations

Business
Logo for Latis
Spectrum Intelligence Ventures Launches Latis

By George Winslow Published

Household intelligence platform is the first product from the artificial intelligence and data commercialization business unit of Charter Communications

Analysis
Warner Bros. Discovery
Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech

By George Winslow Published

new AI-driven advertising tools built with AWS will further unify the buying experience across linear and digital,

Business
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