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Witbe to Unveil Agentic AI and Advances in Test Automation at IBC202
By George Winslow published
Agentic AI provides intelligent, adaptive agents that enhance testing, monitoring, and collaboration across teams

CommScope Partners with DvSum to Offer New AI-Based Tools
By George Winslow published
The company's ServAssure NXT network monitoring solution has added new capabilities based on DvSum’s AI-based analytics technology

Sony Launches 4K 3-CMOS XDCAM Camcorder
By Tom Butts published
PRODUCTS The PXW-Z300 supports digital signature technology for video authentication, advanced networking capabilities, and AI-powered subject recognition

SMPTE Forms Study Group on Content Provenance and Authenticity In Media
By Phil Kurz published
One focus will be carriage of content provenance information in MXF files

AI that Moves the Needle: Generative AI for Discoverability
By Eric Chang published
OPINION When AI is embedded directly into the ingest workflow, metadata generation becomes deterministic, repeatable, and secure

Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB
By Tom Butts published
RESEARCH Latest report also details what advertisers expect from CTV

Interra to Showcase New Media QC, Monitoring, and AI-Powered Captioning Solutions at IBC2025
By Tom Butts published
New features for company's ORION, BATON and VEGA platforms will be demo-ed

Strategic Transformation: ATSC 3.0 as the Bridge Between Broadcasting and AI-Driven Media
By Ling Ling Sun published
NEXTGEN TV Broadcasters possess assets that digital-native platforms lack
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