DirecTV Study Finds Consolidation Decreases `Quality’ and `Diversity' of Local News
The study filed with the FCC found that in `the majority of duopolies, triopolies, and quadropolies’ station groups offered `essentially the same local news’
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WASHINGTON—DirecTV has filed comments with the Federal Communications Commission that include a new study rebutting longstanding arguments that lifting ownership caps on station groups will lead to better local news.
In comments filed with the FCC over the years, the NAB and broadcast groups have argued that the total hours of local broadcast news coverage has increased in the last decade.
In response to the study, the NAB issued the following statement: “Over the past decade, as broadcasters gained modest additional scale, local news output rose sharply. From 2011 to 2023, local news telecasts increased by more than 40%, and total hours grew nearly 50%. Scale strengthens local journalism. The record is clear. The truth is local news will not survive if broadcasters are forced to compete at a disadvantage. It is no surprise that a pay TV competitor that is not limited in how many homes it can reach nationwide would prefer that outcome. DirecTV is not raising these arguments to protect local journalism. It is protecting its bottom line. Modernizing outdated ownership rules will ensure local stations can continue delivering the trusted news and lifesaving emergency information our communities depend on.”
Article continues belowThe DirecTV study looks at the diversity of local news content by examining the impact on local news in markets co-owned stations where a station group owns more than one TV station.
“Recent history shows that when broadcasters acquire a second, third, or fourth station in a local market, they consolidate news operations, leaving one newsroom where there had been two, three, or four, thus decreasing the quality of local news,” DirecTV said in a letter to the FCC that included the study. “This is not a speculative claim. In fact, in the context of the proposed Nexstar-Tegna transaction, we’ve filed evidence demonstrating that Nexstar, for example, has done this with every duopoly or triopoly it possesses.”
“We now show that these results also apply to broadcasters other than Nexstar,” the letter noted. “By our calculations, in the vast majority of markets in which any broadcaster holds a duopoly, triopoly, or quadropoly today, they have consolidated news operations. We also attach a presentation that describes the methodology behind these assertions. Specifically, we studied every existing Big Four broadcast duopoly, triopoly, and quadropoly that we could identify and found that when a broadcaster owns at least two Big Four stations in a market, they generally combine the news operations–station websites, news directors, and on-air talent–of those two, three, or four stations. In the majority of duopolies, triopolies, and quadropolies, the co-owned stations offered essentially the same local news.”
“The evidence conclusively demonstrates that broadcaster consolidation reduces competition, output, and quality in local news,” DirecTV concluded. “Accordingly, we urge the Commission to reject broadcasters’ proposals that would create more duopolies, triopolies, and quadropolies and decrease local news content.”
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For the study, the researchers looked at any Nielsen DMA with a Big Four duopoly, triopoly, or quadropoly owned by one of America’s top ten broadcasters, excluding the ABC, CBS, NBC, and Fox O&Os and found 98 duopolies, 15 triopolies, and 3 quadropolies included, totaling 253 Big Four affiliations.
The researchers then measured how often these stations groups consolidated their local online news to a single site, regardless of how many stations are involved; how they used one news director to determine what’s news across the two or three, or even four Big Four stations involved in any single DMA; and how they shared journalists and on-air news talent from one station to another, rather than operating distinctly.
That analysis found that
- For all broadcasters, 90.5% of news sites are shared in DMAs with joint ownership of multiple Big Four affiliations.
- For all broadcasters, 98.2% of News Directors are shared in DMAs with joint ownership of multiple Big Four affiliations.
- For all broadcasters, 97.3% of news talent are shared in DMAs with joint ownership of multiple Big Four affiliations.
- Among the top 10 station groups, 87.3% of news sites are shared in DMAs owned by Top 10 Broadcasters with joint ownership of multiple Big Four affiliations.
- 97.4% of News Directors are shared in DMAs owned by Top 10 Broadcasters with joint ownership of multiple Big Four affiliations.
- 96.1% of news talent are shared in DMAs owned by Top 10 Broadcasters with joint ownership of multiple Big Four affiliations.
DirecTV filed the study and comments as part of the FCC Quadrennial Review of Ownership Rules.
In response to the study, the NAB issued the following statement: “Over the past decade, as broadcasters gained modest additional scale, local news output rose sharply. From 2011 to 2023, local news telecasts increased by more than 40%, and total hours grew nearly 50%. Scale strengthens local journalism. The record is clear.
The truth is local news will not survive if broadcasters are forced to compete at a disadvantage. It is no surprise that a pay TV competitor that is not limited in how many homes it can reach nationwide would prefer that outcome.
DirecTV is not raising these arguments to protect local journalism. It is protecting its bottom line. Modernizing outdated ownership rules will ensure local stations can continue delivering the trusted news and lifesaving emergency information our communities depend on.”
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

