VDS Delivers High Definition Ticker System to MSG Network

VDS, a leading developer of broadcast automation software, content design and plug-in products has delivered a high-definition, lower-third ticker system to MSG Network.

Launched with the start of the NHL season, the ticker system provided by VDS is used dynamically to display live scores, stats, league and team news, network promos, sponsors and other information on the MSG Network on a 24/7, year-round schedule. Scores and statistical data for the ticker system are being provided by PA SportsTicker (www.pa-sportsticker.com). All data is being processed by the VDS Gametrak Client/Server system and stored in the Sportbase central database developed by VDS to support clients throughout the sports broadcast industry.

The ticker system features multiple operational modes, including a standard, lower-third format, as well as a special “live event” mode, during which the size of the ticker is reduced to provide maximum screen real estate for live, HD game coverage of New York Knicks and New York Rangers games, as well as other MSG Network events.

A key requirement for MSG Network was the ability to remotely create playlists of data to be displayed in the ticker. Using the VDS Authoring tool, complete ticker playlists can be scheduled from MSG’s facilities in New York City, for immediate or future playout at MSG’s uplink facility at Rainbow Network Communications (www.rncnetwork.com) in Bethpage, NY. Scores and stat information are updated live as the playlists are displayed on-air.

“We’re pleased to be continuing our relationship with MSG Network. With the delivery of our native HD ticker system, MSG will be able enhance the viewing experience with the display of up-to-the-minute scores and information, in the highest possible graphics quality ”, said Larry Mincer, President of VDS.

For more information, visit www.videodesignsoftware.com.