Unified Streaming Enables OTT Providers to Take VoD Content Live

Unified Streaming
(Image credit: Unified Streaming)

AMSTERDAM—Unified Streaming has launched a new solution that enables OTT providers to create live channels from their VoD content.

Remix VOD2Live is based on the company’s Unified Remix playlist technology, and allows streaming providers to present their VoD programming in new curatable linear channels.

The company has set out four possible use cases for the new solution:

  • Niche/boutique channels: Creating valuable differentiators for streaming providers that would otherwise be too expensive.
  • Targeting by demography or brand product: Promoting certain car brands in a dedicated James Bond channel, for example.
  • Flexible ad breaks: Without the constraints of pre-determined ad breaks, OTT providers can place targeted ads where they want and manage the number of ads a viewer sees to optimize the viewer experience.
  • Trailer channels: Providing viewers with teasers for the latest must-see box sets.

Unified Remix, which powers Remix VOD2Live, is based on playlists, as opposed to video files, which enables broadcasters and streaming providers to manage streams on the fly, via their own CMS.

According to Unified Streaming, it reduces the “heavy lifting” that file-based workflows require and negates the need for a live encoder.

French OTT provider Alchimie is already beta-testing Remix VOD2Live to further utilize the VoD catalogue of one of its customers and add new advertising opportunities.

“Alchimie’s philosophy is built on providing viewers with a better content experience—whether that’s through curated content experiences or through monetization methods that fit with their expectations,” said David Amiot, CTO at Alchimie. “Remix VOD2Live offers an efficient tool for dynamically delivering virtually unlimited linear channels to the right audience with the linear experience of advertising.”

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.