Netflix Tests New 'Shuffle Play' Option

(Image credit: Netflix)

LOS GATOS, Calif.—Netflix has begun testing a new “Shuffle Play” button that allows viewers to watch TV and films randomly selected by the streaming service.

Currently, the option is available to a portion of the streamer’s subscribers worldwide.

If a viewer hits the button, Netflix offers them TV series or films similar to what they’re watched previously; titles in genres they’ve viewed; or content saved in the “My List” section.

“The purpose of the test is to make it easier for members to find something to watch,” a Netflix spokesperson told Variety

The company plans to use the findings from the test to eventually launch a “shuffle” feature permanently on Netflix: “The hope is to absolutely productize something,” added the spokesperson.

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.