Maximum Effort Channel Expands Distribution

Maximum Effort Channel logo
(Image credit: Maximum Effort Channel)

NEW YORK—The Maximum Effort streaming channel has launched on a wide variety of platforms with carriage on Fubo, Amazon Freevee, LG Channels on LG Smart TVs, Plex, Sling Freestream, VIDAA, VIZIO WatchFree+ and Xumo Play. 

The FAST channel is part of a large content partnership between FuboTV and Ryan Reynolds’ Maximum Effort. 

“Our goal for the Maximum Effort Channel is to bring Ryan’s vision of joyful entertainment to consumers on their favorite streaming platforms,” said David Gandler, co-founder and CEO, Fubo. “Additionally, launching the channel through this broad distribution network, on and off the Fubo platform, will expand reach and results for advertisers.”

“We’re thrilled to expand our robust lineup of sports and entertainment on Sling Freestream with the debut of Ryan Reynolds’ Maximum Effort Channel,” said Ajinkya Joglekar, senior vice president of marketing, Sling TV. “We are excited to see the compelling programming Ryan Reynolds’ team creates and we know that it will be a great addition to Sling Freestream’s 400 channels of movies, TV shows, live sports and news. SLING stands apart in offering consumers the flexibility to choose the service that fits their needs, giving users control to watch live premium TV, free content and standalone streaming services, all in one app.”

In addition to the Maximum Effort Channel, Sling Freestream will also add distribution of Fubo Sports, the live, free-to-consumer TV network featuring sports stories on and off the field. 

TOPICS
CATEGORIES
George Winslow

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

Read more
Bare knuckle fighting
Fubo Sports Inks Deals for OTA Distribution in 100-Plus Markets
DirecTV MySports package
DirecTV Launches MySports Streamer
Fubo logo
Disney Acquires Majority Stake in Fubo, Will Merge It With Hulu + Live TV
FAST
NESN Launches National FAST Channel
Fox Executive Chair and CEO Lachlan Murdoch
Fox Plans To Launch Direct-to-Consumer Service This Year
DirecTV MySports graphic
DirecTV Expands MySports Package to 122 Markets
Latest in Sports
Root Sports app
Root Sports Launches New Seattle Mariners Streaming App
NCAA
ESPN Men’s Tournament Challenge Sets New Record with 24.4 Million Brackets
NEP's Supershooter 64 is the newest addition of NEP units designed for remote productions.
NEP Expands Fleet of New Mobile Units Designed for Remote Productions
Young people watching sports
Sponsored: NBC Airs NextGen TV Coverage of Olympics for First Time in Dolby Vision, Dolby Atmos
Gray Media headquarters signage
Gray Inks Deal to Air at Least 10 Cincinnati Reds Games
Logos of four regional sports networks available on Peacock
Peacock Launches Live Streams of NBC Sports Regional Networks
Latest in News
MovieLabs Industry Forum logo
MovieLabs Announces Industry Forum Leadership Council
YouTube
YouTube Sees Record Viewing, Beats Disney in TV Viewing Share
PSSI
PSSI Global Services Appoints John Bright Director of Engineering Development
Avid
Avid Discusses New Leadership, NAB Show Plans
F&F Productions new 2110 OB truck featuring Grass Valley technologies
F&F Productions Taps Grass Valley to Equip New Fully 2110 IP 4K OB Vehicle
Dish Media logo red and black
Dish Media Partners with Decentrix on New Ad Management Platform