NEW YORK—Sirius XM Holdings Inc. has announced that Joseph Inzerillo, who led the tech efforts for the launch of Disney’s direct-to-consumer streaming services in recent years, will be joining the company as chief product & technology officer on January 10, 2022.
In this expanded role, Inzerillo will set and lead the implementation of SiriusXM's product roadmap, satellite infrastructure enhancements, and technology vision and strategy to drive innovation and growth across all SiriusXM platforms, the company said.
Inzerillo will report directly to chief executive officer, Jennifer Witz, and will lead a team of 1,500-plus engineers, product leaders and technology professionals as they work to improve SiriusXM's capabilities, create an even better customer experience, and drive scale. Going forward, Inzerillo will also oversee SiriusXM's Information Technology and Broadcast Infrastructure, along with the teams that design, build, and operate these platforms, the company said.
"Joe brings significant experience building and leading innovative digital platforms, and he will be instrumental as SiriusXM continues to evolve and as we execute on our growth strategies," said Witz. "We pride ourselves on providing the best content in audio entertainment, and with Joe spearheading our technological advancements, we will accelerate our efforts to develop the best product experiences for listeners to consume our unmatched content both in and out of the car."
Inzerillo is a well known media tech innovator with more than 30 years of experience who most recently helped launch and lead all technology aspects of The Walt Disney Company's direct-to-consumer video streaming businesses as executive vice president and chief technology officer of Disney Streaming.
This included the technology, streaming, commerce, platform development and globalization of Disney+, ESPN+, Star+ and Hulu.
Before Disney, he served as CTO and a founder of BAMTech Media, originally a Major League Baseball company.
During his time with MLB and BAMTech, Inzerillo disrupted the multi-billion-dollar sports industry and helped change the way sports are consumed globally with the launch of the first over-the-top sports offering in MLB.tv.
BAMTech also powered some of the biggest names in media including HBO Now, WWE Network, Eurosport Player, Fox Sports and the NHL. In his roles across MLB, BAMTech, and Disney, Inzerillo has worked intimately with and overseen broadcast and satellite technology for both the MLB and NHL Networks, SiriusXM said.
Inzerillo said, "I am a long-time listener and huge fan of SiriusXM, and I could not be more excited to join this team. Streaming and over-the-top offerings have revolutionized the entertainment industry – and audio is no exception. This opportunity is the culmination of all of my professional experiences over the last 30 years, and one I simply could not pass up. From the moment I accepted the role, my mind has been racing with ideas for how we can expand digital capabilities across SiriusXM's business. Together, our team will develop a product and technology roadmap that will further differentiate SiriusXM and bring creative new entertainment options to consumers at scale."
The Company also announced that Jim Cady, its chief innovation officer, who has been serving as Interim Head of Product Development, will retire following eight years of significant contributions to SiriusXM's technology development and the introduction of new breakthrough products, including SiriusXM with 360L, SiriusXM's next-generation in-car audio entertainment platform. Jim will work with Joe until the end of February 2022 to ensure a seamless transition.
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George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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