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Comcast Adds Apple TV+ to Its Entertainment Platforms

Comcast
(Image credit: Comcast)

PHILADELPHIA—Comcast and Apple have announced the launch of Apple TV+ across Comcast’s entertainment platforms in the U.S., including Xfinity X1, Xfinity Flex and XClass TV.  

“With the launch of Apple TV+, our customers now have access to all of today’s most popular streaming services through our aggregated user experience and award-winning voice technology.” said Sam Schwartz, chief business development officer, Comcast. “By leveraging our global technology platform, our partners can distribute apps on one tech stack to reach tens of millions of viewers.”

Apple TV+ will begin its rollout on Xfinity X1, Xfinity Flex and XClass TV on March 7 and will be available across all eligible devices in the coming days. Apple TV+ launched on Sky devices (Sky Q and Sky Glass) in the UK and Europe in December.

Comcast noted that Apple TV+ is the first app built using a common set of development tools and resources through Comcast’s global technology platform. The platform enables content providers to design, develop and rapidly deploy apps that can reach 50+ million devices across Comcast, Sky and devices from syndication partners.

Between March 15 through March 21, Apple will offer Xfinity customers a preview of some of its most popular Apple TV+ original series and films across X1, Flex and Stream with no sign-up or sign-in required. Xfinity customers will be able to enjoy the first seasons of many of its most popular shows, as well as the blockbuster Apple Original film “Greyhound.”

Additionally, Xfinity customers who are not currently Apple TV+ subscribers are eligible for a three-month free trial of Apple TV+ when they sign-up via their Xfinity device by April 25.

“Apple TV+ offers the highest quality programming from the finest creators in the world, and one of the best ways to enjoy it is on the big TV in your living room,” said Peter Stern, Apple’s vice president of services. “Our work with Comcast lights up that experience for tens of millions of new devices, and we are thrilled that so many Comcast customers have a compelling way to enjoy their new favorite shows on Apple TV+."

George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.