Apple TV+

App becomes available ahead of the Nov. 1 launch of Apple TV+.

New streaming service only expected to reach half of U.S. market at initial rollout.

New streaming service to enter the market with one of the lowest monthly fees.

Streaming service is reportedly considering different release strategies for shows.

Company's CFO discusses "road to monetization"

The emergence of new platforms create the need for engaging and hi-res content to satisfy consumers.