CobbTV Taps Pebble for Playout Automation
Pebble’s systems integration partner, CTI, installed the system for government access channel for Cobb County, Ga.

CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation, content management and integrated channel technology. The contract was negotiated in co-operation with, and was installed by Pebble’s systems integration partner, CTI, in Julyfor an on-air date in August.
CobbTV is available on Comcast cable and ATSC terrestrial. Along with county commission and other local government meetings, the programming includes educational and informational programming and, in rush hour, live traffic information including highway cameras.
The county authorities sought an easy-to-use, highly reliable automated playout platform, which would involve very low operational and maintenance overhead, according to Pebble. Following a procurement exercise, the contract was awarded to CTI and Pebble.
“To meet CobbTV’s particular needs, we proposed a very simple configuration,” said Eric Paris, Project Manager for CTI. “It uses a single Pebble Integrated Channel device which is capable of supporting four concurrent channels. Under the control of Pebble Automation software, it provides links to Cobb’s NAS media storage and manages live inputs and recordings.”
Video inputs and outputs are SDI, with the capability of 12G-SDI for a future move to Ultra HD. As well as switching and routing, the Pebble platform also generates and inserts rich graphics. It also includes audio channel management and mixing.
“We are a government body with needs slightly different than a traditional broadcaster, so our chief goal was to identify a trusted partner who would give us the reliability we sought,” said Brad Plumley, Station Manager at CobbTV. “Pebble is internationally recognized as a leader in broadcast automation, yet also took the time to understand our specific requirements.
“The solution they proposed is compact and cost-effective, but comes with the Pebble reputation for reliability,” he added. “It is packaged in a single box which reduces system complexity, and they have been implemented against our timeline requirements.”
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Pebble CEO Peter Mayhead said: “This project is an important pointer of the way the media industry is transforming. Once the province of monolithic broadcasters, video is now seen as the route for direct communications by businesses, sports clubs and - as seen here in Cobb County—by public-sector bodies who want to ensure their citizens are properly informed.
“We designed our technology to be scalable, not just in the number of channels but in the level of operational involvement,” Mayhead continued. “That means for non-broadcasters like CobbTV we can provide the highest technical and operational quality and reliability with minimal operator or engineer involvement.”
For more information , visit pebble.tv.
Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.