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Comcast’s Xfinity Coverage Plans for Olympics Offer New Technologies and 4K Feeds
By George Winslow published
Olympics New features like Fan View and Multiview will allow viewers to personalize and engage with NBCU’s coverage of the Winter Games in many new ways

NBCUniversal and Roku Launch the NBC Winter Olympics Experience
By George Winslow published
The destination provides NBCUniversal’s comprehensive CTV coverage of the Milan Cortina 2026 Olympic Winter Games

IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
By Phil Kurz published
The multi-year project aims to replace today’s channel-by-channel measurement

PGA TOUR, DraftKings, ESPN Expand Betcast To 12 More Events
By Phil Kurz published
The expanded coverage begins this week with the WM Phoenix Open

ESPN's deal for NFL Network Gets Regulatory Approval
By George Winslow published
The purchase of the NFL Network and other digital assets was finalized after regulatory approval; the NFL now has a 10% stake in ESPN

Milan-Cortina 2026 Highlights NBC Sports’ ‘Legendary February’
By Tom Butts published
OLYMPICS PREVIEW Network aims to bring the sophistication and quaintness of Italy to viewers

Audiences Can Expect Seamless Viewing From Milan-Cortina
By George Winslow published
Olympic Preview NBCUniversal’s cross-platform tech strategy aims to reverse Winter Games ratings declines and bolster business models

Sean P. Devine Joins DTV Innovations as Director, Software Engineering
By Mike Demenchuk published
People Former Triveni Digital exec brings more than 20 years experience in architecture, transport systems and standards development
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