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Tegna Elevates Four Executives to Senior VP
People Company vets will lead legal, content, HR and finance functions
Mediaproxy Names Heartland Video Systems Exclusive U.S. TV Market Partner
HVS will offer its Mediaproxy’s full range of products as well as installation
Hearst Television Brings Ad Addressability to Local Broadcast TV
New dynamic ad-insertion capability from Viamedia.ai unlocks groundbreaking data-driven targeting and measurement for linear television inventory
Walmart to Pay $1.4 Billion to Acquire Ad Tech Firm Vibe.co
The deal will expand its CTV ad capabilities in ways that could have a long-term impact on ad sales efforts by local broadcasters
Gray Media Launches Political 360 Digital Advertising Solution
The new offering is powered by political data and analytics provider Aristotle
Study: Younger Viewers More Distracted But More Receptive to Ads
Viewers are also supportive of AI if it improves the viewing and advertising experience but skeptical of AI-created content
Warner Bros. Discovery Taps AWS for New AI-Powered Ad Tech
new AI-driven advertising tools built with AWS will further unify the buying experience across linear and digital,
ITN Expands Programmatic Local TV Platform
Comscore's advanced and qualitative data has been integrated into the ITN NXTv Programmatic Hub
