Latest about Business
Gray Media to Air Cincinnati Reds’ Games on WXIX FOX19
Under the two-year agreement, Gray Media will simulcast 10 regular-season games per season
Mondae Hott Joins Kokusai Denki as Northeast Sales Manager
People Will handle sales, business development in territory stretching from Maine to N.C.
IAB Tech Lab Announces Content Monetization Protocol for AI LLMs
The CoMP establishes a standardized approach for AI systems and content owners to enable commercial agreements and establish better frameworks for how AIs use content
Techex Names Matt McKee as Senior Director of Sales, Americas
People Brings cloud, traditional broadcast expertise to company’s expansion efforts
Roku and X Games Expand U.S. Streaming Rights Partnership
As part of a multi-year deal, MoonPay X Games League games will stream free on Roku Sports Channel
Study: Women’s Sports Outperform Prime Time TV
Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands
YouTube Tops Disney and Netflix as World’s Biggest Media Company
Researcher values the company at more than $500B
Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options
The complexity of finding and watching their favorite sports creates opportunities for aggregators, researchers report
