Business

Latest about Business

Yospace’s recently launched Ad Presentation solution is designed to support pause ads, overlays, squeeze-backs and L-banners across both server-side ad insertion (SSAI) and SGAI workflows.
From Spots to Audiences: How Advanced Advertising Is Reshaping Local TV

By Max Slater-Robins Published

Ad Technology From localism to addressable ads and dynamic ad insertion, the world of televised spots is evolving faster than ever

Ad Technology
SANTA CLARA, CALIFORNIA - FEBRUARY 8: Bad Bunny performs in the Apple Music Halftime Show during the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots, at Levi's Stadium on February 8, 2026 in Santa Clara, California. (Photo by Kevin Sabitus/Getty Images)
EDO: Spanish-Language TV Ads Outperform Spots in English

By Phil Kurz Published

Research Research and analytics firm finds ads in Spanish are 24% more effective than the average English ad

Research
WPSU
WHYY Completes Acquisition of Penn State’s WPSU

By Tom Butts Published

Public broadcaster WPSU says it “will remain locally focused and locally run”

Business
Photo Gallery: 34th Annual Broadcasting+Cable Hall of Fame

By TVT Staff Published

People Happenings from on stage and behind the scenes at the New York gala staged by TV Tech’s sister brand

People
International Swimming League logo
International Swimming League Names Gravity Media Official Broadcast Partner

By Phil Kurz Published

Sports Production Partnership is focused on production of the ISL All-Star Match in December

Sports Production
Tom Shelburne of Emergent
Emergent Names Tom Shelburne Head of Business Development, North America

By Mike Demenchuk Published

People Five-time Emmy Award winner to bring company’s browser-native broadcast graphics to market

People
Synamedia
Slovenian Broadcaster Taps Synamedia for Local Ads on Its International Channels

By Phil Kurz Published

Synamedia Iris ad regionalization technology replaces international ad spots with locally sold advertising for Slovenian audiences

Business
E.W. Scripps logo
Scripps Calls Dish’s Removal of WTVQ a ‘Clear Violation’ of Recent Agreement

By Tom Butts Published

The reason for the removal is unclear and Dish has yet to issue a statement

Regulatory & Legal
remote control streaming services
Multiscreen TV Ad Campaigns Double Incremental Return On Ad Spend, Says Comcast

By Phil Kurz Published

RESEARCH New findings from Comcast Advertising find they drive more website visits.

RESEARCH
OAKLAND, CALIFORNIA - JULY 13: California Gov. Gavin Newsom speaks at a press conference and bill signing on July 13, 2026 in Oakland, California. Newsom signed Assembly Bill 179, legislation intended to increase affordable housing across California. (Photo by Heather Diehl/Getty Images)
New California Law Offers Tax Credits For Hiring Local Journalists

By Phil Kurz Published

California Gov. Gavin Newsom signed the Community NEWS Act, a bill incentivizing newsrooms to hire and retain journalists

Regulatory & Legal
1 2 3 4 5 6 7 8 9 Archives