MELBOURNE—Atomos Limited has announced that former Apple Product Manager in professional video applications, Estelle McGechie has joined the company as its chief product officer, a newly created role.
In her new role at Atomos, McGechie will have responsibility for all Atomos products with a focus on evolving software and services. She will support Atomos founder, Jeromy Young, in execution of his vision and will be based in Silicon Valley, California.
Jeromy Young, Atomos Founder commented, “This is a big day for Atomos, Estelle and I joined forces for the launch of the original Atomos Ninja, the first Apple ProRes and ProRes RAW recording device. Estelle worked on the initial launch of ProRes RAW and ensured our ecosystem was supported within the Apple software suite. She also worked with Atomos to bring 8K ProRes RAW to market. I’m very excited to have Estelle join our team. We have both been at the forefront of the evolution of digital video, and we have more incredible solutions to bring to fruition in the coming years.
Australian-born, McGechie has enjoyed a successful career in the United States with roles at such companies as The Walt Disney Company, Apple, and Logitech.
During her time at Apple Estelle was employed as a senior manager overseeing worldwide product development and marketing of professional video applications including the management of technologies such as XML, FxPlug, Workflow Extensions, and Apple ProRes and ProRes RAW. Most recently Estelle was vice president of marketing at Frame.io, a cloud-based video collaboration platform.
During her career, the company noted that Estelle has developed world-class software and services, and managed multiple hardware and software products and teams around the world. She has worked with major broadcasters such as ABC, NBC and CNN, with film companies such as Sony and FOX Studios, as well as many popular Influencers and YouTubers.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.
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