NOAA to Study Potential of Broadcast Datacasting for Weather Alerts
It is working with SpectraRep to see how how broadcast television datacasting could serve as a resilient and redundant pathway for alerts
NOAA’s National Weather Service (NWS) Mission Systems and Technology Office has announced that it is working with SpectraRep to evaluate how broadcast television datacasting could serve as a resilient and redundant pathway for delivering NOAA Weather Radio audio and data to transmitters and digital devices.
More specifically, as part of a Cooperative Research and Development Agreement (CRADA), NOAA/NWS and SpectraRep, LLC will assess whether existing digital television broadcast infrastructure can enhance the distribution of NWR content, particularly during periods when other networks may be disrupted.
The project will also examine opportunities to expand endpoint delivery options to reach modern digital and mobile platforms without altering or replacing existing NOAA Weather Radio services.
“NOAA/NWS is looking forward to collaborating with SpectraRep, LLC to evaluate innovative approaches for delivering NOAA Weather Radio content via datacasting and other pathways for modernizing access to NOAA Weather Radio content,” says George Jungbluth, Director for NWS Mission Systems and Technology Office.
For more than 50 years, NOAA Weather Radio has been a critical component of the nation’s public warning infrastructure, providing continuous forecasts, watches, warnings, and emergency information to communities, emergency managers, and partner organizations.
Television datacasting uses a small portion of a digital TV broadcast signal to securely transmit data as a one-way service that is unseen by television viewers and the general public. Digital television datacasting is designed for very high availability—exceeding 99.9% annually nationwide—making it a potential candidate for improving continuity of operations during emergencies, NOAA said.
As part of the research, SpectraRep, will also work with NOAA/NWS to better understand the current NOAA Weather Radio workflow, including how content is generated and transmitted.
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Using NOAA/NWS content and technical expertise, SpectraRep, LLC will configure a demonstration showing how live NOAA Weather Radio content can be securely transported through a local television broadcast partner and delivered to a NOAA endpoint(s), such as a NOAA Weather Radio transmitter.
SpectraRep, LLC will also share access and seek feedback on their AlertNowM mobile solution which can tap into multiple transport paths—including radio, broadcast datacasting, and internet sources—on a single mobile platform.
The results will be used to develop strategies for strengthening NOAA Weather Radio’s resiliency and expanding access for digital audiences nationwide, NOAA said.
George Winslow is the senior content producer for TV Tech. He has written about the television, media and technology industries for nearly 30 years for such publications as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, he has edited a number of magazines, including Multichannel News International and World Screen, and moderated panels at such major industry events as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on such subjects as the media, New York City history and economics.

