In a move that aims to take it beyond its traditional audio products market, Yamaha Corporation has announced the acquisition of Disguise.
Financial details have not been revealed, but the company said the Disguise brand, identity and relationships with customers and partners will be preserved and Disguise will become a new pillar alongside Yamaha’s existing business.
Yamaha said the acquisition is central to the company’s strategy to grow beyond musical instruments and audio equipment into experiences across entire spaces. Combining Disguise’s software-first platform and global network with Yamaha’s audio technology and worldwide sales reach, the two companies will expand into new markets, cross-sell both portfolios and develop more integrated solutions, said the company.
Speaking about the deal, Atsushi Yamaura, Yamaha Corporation President and representative executive officer, said: “Audio, video, lighting, and media come together across an entire space to create experiences that move people. Disguise has earned the trust of artists and creators around the world with a platform that enables such experiences. As part of our long-term growth strategy, we are expanding our audio business into adjacent areas, including entertainment. We will combine the strengths of Disguise and Yamaha while respecting the brand, technology, and global relationships Disguise has built with customers and partners.”
Fernando Küfer, Disguise CEO added: “From our first conversations, it was clear Yamaha understood what makes Disguise special: Our people, our customers, and our pace of innovation. Yamaha shares our ambition and is committed to investing in our people, platform, and partners. For our customers that means more ways to create, more support, and a partner investing in where live and immersive entertainment go next. I couldn’t be prouder of our team and excited for what we will build together.”
This article originally appeared on TV Tech sister brand TV Tech.
