SAN FRANCISCO—Hisense today began offering Dolby Vision 2 on select television sets, with more models to receive firmware updates bringing the High Dynamic Range technology to more Hisense TVs.
Dolby Laboratories’ Dolby Vision 2 will enable Hisense TV owners to notice a difference across all Dolby Vision content. From movies and TV to games and live sports, everything in Dolby Vision will look more captivating and authentic, offering a significant and immediate improvement to their Dolby Vision experience today.
Currently, CANAL+, iQIYI and Peacock have committed to using the expanded palette of Dolby Vision 2.
“Dolby Vision 2 sets a new standard for what television can look like, and today consumers can experience that difference for themselves,” said John Couling, senior vice president of entertainment at Dolby Laboratories. “With this update, the entertainment you love in Dolby Vision now looks even better, setting the stage for even more incredible experiences to come.”
Hisense’s 2026 UX, UR9, UR8 and U7 (U7 pro in the European Union, Middle East and Africa and Central and South America) televisions running Google TV or VIDAA OS will be the first to receive the update, unlocking Dolby Vision 2 over the coming weeks for consumers across North America, Europe and the Asia-Pacific region.
“Hisense customers expect the best, and Dolby Vision 2 delivers on that promise," said Sonny Ming, general manager of TV product marketing department at Hisense. “The moment users turn on their Hisense TV, they’re immersed in lifelike visuals—delivering the vivid, true-to-life viewing experience Hisense displays are designed for.”
Dolby Vision 2 is available in two device tiers. It builds on the legacy of Dolby Vision, unlocking the full potential of modern displays while delivering a more authentic and uncompromised picture.
Powering all Dolby Vision 2 TVs is a powerful, new image engine, content intelligence and an intensity slider that allows users to control the depth and richness of their experience, the company said.
For premium TVs, Dolby Vision 2 Max adds unique capabilities designed for the highest-performing displays, including Hisense's UX, UR9, UR8, and U7 (U7 pro in EU, MEA, CSA).
Dolby Vision 2 Max features include:
- Authentic Motion, a creative-driven tool that delivers to TVs a more cinematic feel while eliminating unwanted judder and soap opera effects for newly authored titles.
- Light Sense 2, which continuously optimizes picture quality for any lighting environment without compromising artistic intent so that even the darkest scenes in a sunlit room become crystal clear.
- Pro settings that give enthusiasts even more precise control over how their display performs.
More information is available on the Dolby Laboratories website.
