RUSHWORKS NAB 2017 Puts the “Show” into Trade Show

Dynamic Product Demos Will Illustrate Unique Features, Performance and Cost-Effectiveness of “Cool Tools” Including Object Tracking, Universal Pan/Tilt Heads and a Robotic Camera Dolly
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Flower Mound, TX – RUSHWORKS, a Dallas area-based software development company that produces cool technology for production, playback, and streaming, will be demonstrating the latest tools in its arsenal of powerfully simple products at NAB 2017 in Booth SL12713. Company President Rush Beesley today revealed that each product offers unique elements or features that separate RUSHWORKS solutions from the field. Included in the line up: LOCKED ON, an object tracking solution that eliminates the need for video camera operators; the upgraded PTX Model 1 and 2 Universal PanTilt heads controlled from DMX and/or VISCA devices; SegmentR PRO, a robust utility that transcodes and optimizes multiple formats in a file-based workflow; and NEWSDOLLY, a robotic camera dolly that introduces dynamic PTZ camera motion and anchor tracking to news and other studio and stage productions.

“At RUSHWORKS we believe that work should be fun and rewarding,” said Beesley. “We design our gear to be the most cost-effective and operator-friendly in the industry so our customers can enjoy themselves while accomplishing their objectives.

“We understand that walking the NAB floor is exhausting, so our booth will be an oasis in the desert, well worth the visit to see how our 15 technology solutions can benefit the visitors’ primary areas of interest. It’ll be a sound, light and video show, showcasing our new and exciting technologies with creative demonstrations that promise to entertain and enlighten. You’ll just have to stop by and see for yourself.”

LOCKED ON
LOCKED ON is an object tracking solution that controls one or more PTZ or PTX fixtures, allowing video cameras to follow the talent with no operators required. The technology utilizes predictive motion and acceleration/deceleration data to emulate the camera work of skilled and well-trained camera operators. Multiple RFID transceivers and anchors allow the cameras to automatically follow single or multiple moving targets in three-dimensional space. Whether you’re following a preacher at a service, a professor in a lecture hall, a presenter or performer on stage, or an athlete on the field, LOCKED ON provides a whole new dimension of cost-effective control and ISO tracking and recording capability.


PTX Universal PanTilt heads

The PTX Universal PanTilt heads provide a new dimension of production functionality and versatility. When used as the base for your favorite camera or camcorder, PTX provides control of pan, tilt and camera/lens by VISCA devices, including the ubiquitous Sony RM-BR300.

But the point of difference between the PTX and other pan/tilt heads is its support of full DMX control. They can be added as a fixture profile in lighting consoles and software, allowing the lighting designer to program scenes which include both lighting and video presets

PTX Model 2

Following on the heels of the rollout of the PTX Model 1 at NAB 2016, the PTX Model 2 makes its debut at NAB 2017 with the same universal support protocol, but big enough for larger cameras like the Blackmagic Design Ursa Mini, RED, ARRI, larger field production cameras, and DSLR-style camera bodies.

PTX Model 1

The award-winning PTX Model 1will be active in the booth as well. This model is designed to work with smaller cameras like the Blackmagic Design Micro Studio Camera 4K, AJA RovoCam, Canon XA35 and other standalone cameras and camcorders of similar size.

Both models support DMX, VISCA, LANC and Panasonic REMOTE protocols via RS422.

SegmentR and SegmentR PRO
SegmentR is a stand-alone utility for transcoding many file formats into MPEG-2 or H.264, and for creating “virtual segments” as metadata that are stored within a file. You can also save marked segments as multiple, individual files.

SegmentR PRO includes nine enhanced features, including the RUSHWORKS Audio Compander, a two-pass algorithm for peak limiting and compression for constant level output. LKFS Normalization or True Peak output assures CALM Act compliance.

These solutions provide the simplicity, speed and power required to manage and optimize multiple formats in a file-based workflow.

NEWSDOLLY™ robotic platform for PTZ cameras

The NEWSDOLLY is controlled like a PTZ camera, using a joystick to position and save multiple preset locations with speeds for transitions. It can move quickly for repositioning the camera for presets, or can creep slowly for the added dimension of smooth on-air moves.

Beesley added, “Like PTX, there is nothing on the market today like the NEWSDOLLY that offers such a high level of price/performance value.”

About RUSHWORKS

Founded in 2001, RUSHWORKS provides low-cost, high-performance television production, automation and video streaming solutions. These scalable and extensible solutions integrate networked video and graphics servers and encoders with "powerfully simple" automation software for houses of worship, broadcast, cable, PEG channels, meetings, events and digital signage. The company also designs and installs turnkey integrated media solutions for city government channels, including automation systems, encoders, audio support systems, large screen monitors, video presenter solutions, and other meeting room AV support. For further information: http://www.rushworks.tv

Company Contact: Rush Beesley, President

888.894.RUSH (7874) /solutions@RUSHWORKS.tv

Press Contact: Harriet Diener / Desert Moon

845.512.8283 / harriet@desertmoon.tv