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FOXBOROUGH, MASSACHUSETTS - JULY 09: Kylian Mbappe #10 of France controls the ball against Azzedine Ounahi #8, Bilal El Khannouss #23 and Neil El Aynaoui #24 of Morocco during the FIFA World Cup 2026 Quarter Final match between France and Morocco at Boston Stadium on July 09, 2026 in Foxborough, Massachusetts. (Photo by Kevin C. Cox/Getty Images)
How Second-Half Goals Drove Advertising Peak at the World Cup

By Paul Davies Published

Insights Yospace data on France-Morocco match finds viewers pay attention when the ending is in doubt

Insights
Yospace logo with soccer players in background
Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup

By George Winslow Published

The volume marked a big increase over other recent global events and highlighted a number of important trends in dynamic ad insertion

Business
Yospace
The 2026 World Cup Is Already Breaking Advertising Records—But a Bigger Opportunity Lies Ahead

By Paul Davies Published

The next wave of Dynamic Ad Insertion (DAI) promises to improve the viewing experience and create entirely new forms of inventory and measurement

Insights
Ad Tech
Broadcasters See More Potential in Programmatic Advertising

By Kevin Hilton Published

‘Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’

Trends
Yospace addressable ad for orange soda
Yospace Shows Sub-5 Second Cumulative Latency For Addressable Ad Insertion At IBC2025

By Phil Kurz Published

Using a new standard, the company showed less than one second of latency for the ad

Streaming
addressable TV advertising
Unlock the Full Value of Streaming: Dynamic Ad Insertion as a Tool for Effective Revenue Generation

By Tim Sewell Published

OPINION The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform without compromising quality

OPINION
image of remote and a wall of video
Will SGAI Become an Industry Norm for Dynamic Ad Insertion?

By Tim Sewell Published

OPINION For live sports and events, server-guided ad insertion enables scalable ad delivery, even during high-demand moments

OPINION
Stuart Barnes of Yospace
Stuart Barnes Joins Yospace as VP, International Video Development

By Mike Demenchuk Published

Former Brightcove, Vimeo exec tasked with growing digital ad insertion business in North America, Europe and APAC

People
Yospace
Yospace To Showcase Dynamic Ad Insertion Developments At IBC 2024

By Phil Kurz Published

The company’s technology powered delivery of 10 billion ads on four continents this summer

Events
Getty
How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future

By Tim Sewell Published

OPINION Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services

OPINION
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