Latest about vMVPD

Nielsen Gracenote Inclusion Analytics

New Gracenote Streaming Channels Data Enables FAST Channel Discovery

By Phil Kurz published

The new offering from Nielsen's Gracenote also assists linear channels and virtual vMVPD services with discovery

Products
YouTube TV

One in Five Broadband Households Now Have a vMVPD Service

By George Winslow published

Virtual MVPDs like YouTube TV continue to expand their reach with 19% of broadband homes subscribing to one according to Parks Associates

YouTube TV

Parks: Pandemic Helping Drive Consumer Adoption of vMVPDs

By Michael Balderston published

Many pay-TV customers plan to switch to vMVPD in the next 12 months

TVision

T-Mobile Launches TVision Streaming Service

By Michael Balderston published

A trio of streaming offerings are set to launch Nov. 1

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fuboTV Touts Subscriber, Revenue Growth in Q1 2020

By Michael Balderston published

Total streaming hours in Q1 increased 120% year-over-year

Business
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YouTube TV Price Jumps Up to $65/Month

By Michael Balderston published

Price increase comes as vMVPD adds new ViacomCBS channels

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Legacy Pay-TV Subscriptions Continue to Decline Amid OTT’s Rise

By Michael Balderston published

Consumers with both pay-TV and OTT subscriptions has dropped since a high in 2018

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YouTube TV Adding More ViacomCBS Channels Through New Deal

By Michael Balderston published

Will include Comedy Central, BET, MTV and Nickelodeon

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Report: 44% of vMVPD Homes Switched from Traditional Pay-TV

By Michael Balderston published

18-44 year olds account for 65% of vMVPD subscriptions, per Leichtman Research Group

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Virtual MVPD Usage Now Accounts For 10% of All OTT Streaming, comScore Says

By Daniel Frankel published

Research company said vMVPD customers were up 58% year over year to 4.9 million as of April

Business
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