vMVPD

Overall, 16% of 18-44 year olds have a vMVPD streaming service.

Number of households labeled OTA has nearly doubles in the past eight years.

Early word on virtual pay-TV services is overwhelmingly positive, according to a new report from The Diffusion Group.

Research company said vMVPD customers were up 58% year over year to 4.9 million as of April