Viamedia

New dynamic ad-insertion capability from Viamedia.ai unlocks groundbreaking data-driven targeting and measurement for linear television inventory

Geo‑Graph with Uber’s H3 spatial system helps advertisers use geography to refine campaign performance

The rebranding comes as it unveils an AI-powered ad tech platform

Benoit brings extensive experience in technology, private equity, and dealmaking at a time when the ad company is expanding operations

LocalFactor founder & CEO Evan Rutchik named Viamedia president & chief strategy officer

The rep firm will leverage Pilot’s predictive capabilities to optimize campaign performance

The ad rep firm has signed deals to represent 31 new video service providers in the last 12 months

Will take on selling duties for SVEC, MTCO, Cunningham Telephone & Cable and Hart Telephone

The cricket deal marks and expansion by Viamedia ad sales from cable to streaming

Viamedia expanded its advertising sales representation with 11 new service providers in 2022