Latest about TV viewing
Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
Survey: Two Thirds of Blacks in U.S. Want More Representation on TV
A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population
Sinclair: Comet, Charge! and TBD Deliver Record Ratings
The multicast networks delivered double digit growth in total viewers in 2023 and continued growth in January of 2024
TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time
Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source
Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups
While younger people spend the most time with non-premium content, others are as well according to a new survey
Survey: Gen Z Embraces Long-Form TV Content
While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research
December TV Usage Sees Five Days with 100 Billion Viewing Minutes
TV viewing in December was up 2% and was the second highest month of 2023 but broadcast viewing fell, according to Nielsen's The Gauge
Nielsen: Thanksgiving Holiday Boosts Broadcast Viewing TV Share
Broadcast’s share of the TV audience grew for the fourth consecutive month in November while cable and streaming lost share according to Nielsen’s The Gauge
