Latest about TV viewing
Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans
The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society
March Madness Lifts Cable’s Share of TV Viewing
But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge
Nielsen: TV Viewing Hits Four-Year High in January
Heavy streaming traffic, NFL playoffs, colder temperatures and return of broadcast scripted programming boosted viewing
Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
Survey: Two Thirds of Blacks in U.S. Want More Representation on TV
A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population
Sinclair: Comet, Charge! and TBD Deliver Record Ratings
The multicast networks delivered double digit growth in total viewers in 2023 and continued growth in January of 2024
TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time
Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source
Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups
While younger people spend the most time with non-premium content, others are as well according to a new survey
