Latest about TV viewing
Study: TV Operating Systems Gain Influence Over Viewing
The operating systems powering Smart TVs become the front door to streaming
Nielsen: September Football Produces `Historic Monthly Spike’ in Broadcast Viewership
Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable
YouTube, Disney, Netflix Remain on Top of Nielsen’s Media Distributor Rankings in August
Disney and Fox both increased their share of total TV viewing with the start of football season
Survey: 28% of Americans Don’t Watch Live TV on an Average Day
Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline
Nielsen: Disney Is Top Media Distributor with 11.5% of TV Usage
In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April
Survey: TV Declines as Preferred Source of Local News
32% said local stations were their top choice, a major decline from 42% in 2018, according to Pew Research Center
Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans
The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society
March Madness Lifts Cable’s Share of TV Viewing
But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge
