TV viewing

In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April

32% said local stations were their top choice, a major decline from 42% in 2018, according to Pew Research Center

The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

Heavy streaming traffic, NFL playoffs, colder temperatures and return of broadcast scripted programming boosted viewing

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population

The multicast networks delivered double digit growth in total viewers in 2023 and continued growth in January of 2024

Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source

While younger people spend the most time with non-premium content, others are as well according to a new survey