TV viewing

Time spent watching broadcast programming shot up 20% month-over-month, boosting its share of TV viewing past cable

Disney and Fox both increased their share of total TV viewing with the start of football season

Figure jumps to 41% for U.S. consumers under 30 as TV viewing continues to decline

In a new convergent TV comparison, YouTube ranked #2 with a 9.6% share in April

32% said local stations were their top choice, a major decline from 42% in 2018, according to Pew Research Center

The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

Heavy streaming traffic, NFL playoffs, colder temperatures and return of broadcast scripted programming boosted viewing

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population