Latest about TV viewing
News Consumption Boosts Cable’s Share of TV Viewing
Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge
March Madness Boosts Cable Viewing
Overall TV viewing declined in March 2023, according to Nielsen's The Gauge
Nielsen: TV Viewing Drops in February
Total TV viewing was down 5% compared to January; Tubi achieved 1% share of TV usage for the first time
Digital Video Viewing Time to Surpass TV Viewing in 2023
For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast
Nielsen: Streaming Audiences in Dec. Up 46% YoY
Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share
Nielsen: TV Viewing Surged in November
Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences
Parks: Consumers Watch Video 6+ Hours a Week on Mobile Phones
The increases come as video consumption on TV sets, tablets, and computers continues to decrease
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