TV viewing

Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research

Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge

But broadcast television’s share of total TV viewing dropped by one percentage point to 27% as drama and sitcom viewing both declined, according to Nielsen’s The Gauge

Broadcast’s viewing share rose 2 percentage points to 28%, behind cable (37%) but equal to streaming for the first time in since Nielsen launched The Gauge in May 2021

Broadcasters share of total viewing jumped 2 percentage points to 26% of the total TV time spent by consumers in September according to Nielsen’s The Gauge

In a snapshot of July TV viewing, Nielsen found that sports helped broadcast boost its share to 24%, versus a 28% share for streaming and 38% for cable

LRG survey found that 39% of adults watch video on a connected device each day, about the same as 2020

One study found that excessive TV viewing hurt the eyesight of children under the age of three

Streaming and vMVPD services are replacing pay-TV

Use of connected TVs likely to be part of the new normal, says Nielsen