TV viewing

A new Nielsen study highlights the importance of black audiences and the need for better representation by reporting that the group spends 31.8% more time with media each week in the U.S. than the general population

The multicast networks delivered double digit growth in total viewers in 2023 and continued growth in January of 2024

Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source

While younger people spend the most time with non-premium content, others are as well according to a new survey

While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research

TV viewing in December was up 2% and was the second highest month of 2023 but broadcast viewing fell, according to Nielsen's The Gauge

Broadcast’s share of the TV audience grew for the fourth consecutive month in November while cable and streaming lost share according to Nielsen’s The Gauge

Broadcast gained audience share while streaming lost share for the second consecutive month

Broadcast and cable bounced back to more than 50% of total TV usage in August according to Nielsen

But some groups like Hispanics are dramatically underrepresented in the top 50 TV shows, according to Samba TV