TV viewing

Latest about TV viewing

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Connected TV Usage Keeps Momentum as Traditional TV Viewing Normalizes

By Michael Balderston Published

Use of connected TVs likely to be part of the new normal, says Nielsen

Trends
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New TV Viewing, Streaming Habits to Remain Post-Pandemic, Per E-Poll

By Michael Balderston Last updated

People are expected to be weary of reopening forms of entertainment

Streaming
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Nielsen: TV Still Rules, But Millennials' Screen Use Varies

By Michael Balderston Published

Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study

Trends
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Ericsson: Half of TV Viewing Will Be Mobile in 2020

By Michael Balderston Published

TV viewing is on the move, literally. In eighth edition of its ConsumerLab TV and Media Report, Ericsson has learned that the traditional ways of watching TV are shifting.

Business
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