Shoppable TV

Latest about Shoppable TV

Woman shopping on a mobile phone

Half of All U.S. Consumers Say Social Media Is Their Primary Way to Learn About Brands

By George Winslow published

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising

Trends
LG Ad Solutions

Survey: Consumers Want More Shoppable TV Experiences

By George Winslow published

70% of CTV viewers indicated they'd save products in a wishlist on their TVs according to a new report from LG

Streaming
Walmart store in Martinez, California

NBCUniversal Works With Walmart to Bring Live Shopping to Live Sports

By George Winslow published

Starting Thanksgiving night, linear and streaming viewers will be able to shop for retail giant’s products during live sports coverage

Case Studies
LG Ad Solutions TV set

Survey: Half of CTV Users Want to Shop Directly from TV Ads

By George Winslow published

Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions

Insights
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Will 2020 See a Breakout for Shoppable TV?

By James Careless published

TheTake and NBCUniversal are giving consumers purchasing power right from their TV screen.

Trends