Shoppable TV

IBC SHOW New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters

IRCODE Lens will first launch in Salt Lake City and Austin with more deployments to follow

It showcased the full-funnel performance platform and AI-powered ad products at the Newfronts

Its patented technologies enables TV transactions without scanning QR codes or intrusive ad overlays

New Horowitz survey highlights the growing importance of social media and the shoppable media ecosystem in ways that are worrying for traditional TV advertising

70% of CTV viewers indicated they'd save products in a wishlist on their TVs according to a new report from LG

Starting Thanksgiving night, linear and streaming viewers will be able to shop for retail giant’s products during live sports coverage

Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions

TheTake and NBCUniversal are giving consumers purchasing power right from their TV screen.