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Cameras, lenses, camera support and lighting & batteries

The way digital content creation technology is going, it’s not “what you see is what you get,” it’s more “what you see is what you got!” and “what you got” can only be seen on a video monitor with the latest HDR, HFR and wide color gamut technology.

The 2016 NAB exhibition floor will see 4K lens introductions for both three 2/3-inch sensors and for single-sensor full frame cameras.

The momentum behind IP network adoption, buoyed by the recent publication of the latest AES67 standard, has inspired a variety of added features or entirely new products at this year’s NAB Show.

The growth of 4K test gear in the past three years has been astonishing.

It’s no surprise that storage and playout technologies are turning to the skies, and at this year’s convention, attendees can expect to see cloud-based broadcast platforms that offer everything from PVR functionality to the ability to play out HD or 4K in the cloud.

IP has brought a technology explosion to the process of moving broadcast-quality video from one location to another.