Latest about Peacock
Study: Peacock Signed-Up 2.8M Subs During Olympics
Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark
Olympics Drives Rare Upswing in TV Viewing for July
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%
NBCU: Paris Olympics Viewing up 82% from Tokyo
Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms
U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996
Game averaged 19.5M viewers and peaked at 22.7M
Audiences for Paris Olympics on Telemundo up 44% from Tokyo
Through the opening weekend, a record 1.1B minutes were consumed on Telemundo, Universo, Peacock and Telemundo Digital Platforms
Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo
The opening ceremony on NBC and Peacock was most watched since 2012, up 60% from Tokyo and 8% from 2016
Comcast Loses 419K Pay TV Subs; Peacock Subs Hit 33M
Peacock's loses were significantly down from a year earlier and helped drive improved results in its media segment
