In North America and Europe, traditional pay-TV providers are fighting back with their own OTT services
Majority want to continue to access local channels, regardless of the plan they choose
Nearly half of OTT subscribers use an antenna, according to LRG report
With so many UIs now resembling smartphones, users are finding it increasingly difficult to navigate the converged TV landscape.
Fears among pay-TV providers about the growing trend of cord cutting are being offset by a new phenomenon in which viewers are adding OTT services on top of existing pay-TV subscriptions, even when they spend more overall.
16 percent increase since 2015 coincides with decline in pay-TV subscriptions
The latest from three separate research organizations reveals traditional pay-TV is in decline
With a new focus on acquiring content that was previously relegated to pay TV services, social media and tech giants like Facebook, Amazon and Google are focusing more on disrupting traditional pay TV, director of USC’s Annenberg School of Media Innovation Lab and author Jonathan Taplin told an audience at the opening keynote of the NCTC Winter Educational Conference.
While many fret over the future of pay TV in a world that increasingly is going digital, the overall global numbers of pay TV subscribers increased by 60 million from the third quarter of 2016 to the third quarter of 2017
While there is an expectation that virtual operators like SlingTV and DirecTV Now will continue to eat into traditional pay-TV services share of the market, The Diffusion Group projects that there will be less to go around by the time 2030 arrives.
The U.S. pay-TV market didn’t have the best of starts to 2017 according to a new report from Dataxis.
The threat of cord cutting has been a cloud over pay-TV providers for a while now, but according to a recent report by The Diffusion Group, the last two years have been a potential turning point.
A new data analysis from Leichtman Research Group shows that the largest U.S. pay TV providers lost about 795,000 net video customers in 2016, compared to a pro forma loss of around 445,000 subscribers in 2015.
While we’re certainly no longer in the days where people had a pair of rabbit ears on top of their TV sets, the use of antennas are making a little bit of a comeback according to a recent report from Parks Associates.
The creation of the “skinny bundle” by pay TV operators, TV packages composed of selected channels targeted at a specific customer segment, is aimed at getting younger viewers to sign-up for pay TV rather than cut the cord.