Latest about OTT
Will Fans Follow Sports From Broadcast to OTT? The Jury is Still Out
"Perhaps live sports are less valuable to pay TV’s stickiness than we’ve long believed.”
Green Streams Integrates NPAW’s Video Analytics Capabilities to Its IPTV/OTT PaaS
NPAW’s end-user tracking of video playback performance will help network operators and OTT providers improve the user experience
Netflix’s Addition of ‘Much Requested’ Feature Prelude to PW Sharing Crackdown
‘Profie Transfer’ lets consumers sharing accounts transfer personal data to ‘new membership’
How Niche Streaming Platforms Are Innovating to Compete with the Behemoths
As the likes of Netflix, Disney+, and Amazon Prime continue to jostle for a spot at the top, we’re seeing the flourishing of smaller SVOD platforms.
Netflix, DoubleVerify Partner on Ad Performance Features
Partnership addresses viewability, fraud verification, brand safety and suitability features on Netflix’s new ad-supported platform
Netflix to Launch $6.99 Basic Ad Tier in November
'Basic With Ads' will launch first in Canada, U.S. and U.K. to follow shortly
Three Emerging Trends Will Continue Fueling CTV Consumption (and Investment)
Each will deepen consumer ties to CTV and further solidify the pandemic-era boom in CTV ad spend
Allen Media Group Adds 27 Hearst 'Very Local' News Channels to 'Local Now'
AMG's Local Now service now available in more than 225 markets nationwide
