Latest about OTT
Global broadband subscriptions expected to exceed pay-TV subscriptions for the first time, researcher says
"Perhaps live sports are less valuable to pay TV’s stickiness than we’ve long believed.”
NPAW’s end-user tracking of video playback performance will help network operators and OTT providers improve the user experience
‘Profie Transfer’ lets consumers sharing accounts transfer personal data to ‘new membership’
As the likes of Netflix, Disney+, and Amazon Prime continue to jostle for a spot at the top, we’re seeing the flourishing of smaller SVOD platforms.
Partnership addresses viewability, fraud verification, brand safety and suitability features on Netflix’s new ad-supported platform
'Basic With Ads' will launch first in Canada, U.S. and U.K. to follow shortly
Each will deepen consumer ties to CTV and further solidify the pandemic-era boom in CTV ad spend
