Latest about OTT
Netflix, DoubleVerify Partner on Ad Performance Features
Partnership addresses viewability, fraud verification, brand safety and suitability features on Netflix’s new ad-supported platform
Netflix to Launch $6.99 Basic Ad Tier in November
'Basic With Ads' will launch first in Canada, U.S. and U.K. to follow shortly
Three Emerging Trends Will Continue Fueling CTV Consumption (and Investment)
Each will deepen consumer ties to CTV and further solidify the pandemic-era boom in CTV ad spend
Allen Media Group Adds 27 Hearst 'Very Local' News Channels to 'Local Now'
AMG's Local Now service now available in more than 225 markets nationwide
How AVOD Providers can Keep Growing Amid Increased Competition and Economic Uncertainty
Providers that invest in smart data tools will start to see which metrics are most important to the bottom line
Viaccess-Orca, Ateme Launch ‘Personal Live Channels’ Service
New offering simplifies creation of VOD-to-live and personalized live channels with targeted ads
What’s Holding Back Low-Latency Streaming?
Low-latency OTT is no longer theoretical: it is real
PlayBox Research Finds Growing Interest in OTT Monetization
63% of respondents expressed significant interest in establishing a OTT platform for their content according to a survey from Playbox
