Latest about OTT

PlayBox ad product; Cloud-Based Ad Server For OTT Stream Management System

PlayBox Technology Unveils Cloud-Based Ad Server For OTT Stream Management System

By Phil Kurz published

The new offering can precisely insert ads into live and on-demand streaming video content

Products
watching sports

Sports SVOD Subscriptions in the U.S. Alone Topped $13B in 2022

By Tom Butts published

Parks Associates says it will increase 73% over the next five years

Sports
streaming

The Secret Sauce for SVoD Success in 2023? Bundling and Discounts

By Tom Butts published

Ampere report analyzes current state of maturing market

money

Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads

By George Winslow published

About 23% of users say they often click on ads or purchase items from ads on ad-supported streaming services

Business
Pixabay

Netflix Adds GPAC Open Source Software to Package, Process Media Content

By Tom Butts last updated

GPAC Project on Advanced Content (GPAC) provides a wide range of tools for processing media content with a strong focus on standards

Pixabay

S&P: 2023 Could be Tipping Point for Pay TV

By Tom Butts published

Global broadband subscriptions expected to exceed pay-TV subscriptions for the first time, researcher says

cord-cutting

Will Fans Follow Sports From Broadcast to OTT? The Jury is Still Out

By Tom Butts last updated

"Perhaps live sports are less valuable to pay TV’s stickiness than we’ve long believed.”

Sports
NPAW

Green Streams Integrates NPAW’s Video Analytics Capabilities to Its IPTV/OTT PaaS

By George Winslow published

NPAW’s end-user tracking of video playback performance will help network operators and OTT providers improve the user experience

Products
Netflix

Netflix’s Addition of ‘Much Requested’ Feature Prelude to PW Sharing Crackdown

By Tom Butts published

‘Profie Transfer’ lets consumers sharing accounts transfer personal data to ‘new membership’

Pixabay

How Niche Streaming Platforms Are Innovating to Compete with the Behemoths

By Chris White published

As the likes of Netflix, Disney+, and Amazon Prime continue to jostle for a spot at the top, we’re seeing the flourishing of smaller SVOD platforms.

Opinions
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