Latest about OTT
PlayBox Technology Unveils Cloud-Based Ad Server For OTT Stream Management System
The new offering can precisely insert ads into live and on-demand streaming video content
Sports SVOD Subscriptions in the U.S. Alone Topped $13B in 2022
Parks Associates says it will increase 73% over the next five years
The Secret Sauce for SVoD Success in 2023? Bundling and Discounts
Ampere report analyzes current state of maturing market
Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads
About 23% of users say they often click on ads or purchase items from ads on ad-supported streaming services
Netflix Adds GPAC Open Source Software to Package, Process Media Content
GPAC Project on Advanced Content (GPAC) provides a wide range of tools for processing media content with a strong focus on standards
S&P: 2023 Could be Tipping Point for Pay TV
Global broadband subscriptions expected to exceed pay-TV subscriptions for the first time, researcher says
Will Fans Follow Sports From Broadcast to OTT? The Jury is Still Out
"Perhaps live sports are less valuable to pay TV’s stickiness than we’ve long believed.”
Green Streams Integrates NPAW’s Video Analytics Capabilities to Its IPTV/OTT PaaS
NPAW’s end-user tracking of video playback performance will help network operators and OTT providers improve the user experience
